New areas of sports apparel for maximum impact the fashion circle finally realized. Get rid of the traditional fixed-oriented sporting goods, clothing make such a campaign not just stop at special occasions, you can wear in everyday life. Moncler shop with the help of pepper industry under, with the continuous mode of operation certainly from 1994 onwards outdoor sports clothing door is opened, they are increasingly being worn on more occasions. From 94 to 98 years Moncler become the European region and the world’s most famous retailers, only in Italy, Japan, Germany, Australia, Switzerland, the United Kingdom, Sweden, Norway, Denmark or sports boutique those Shoppes store to buy Moncler famous things.
But what really makes the brand reorganization or to count to initiatives under the pepper industry last 1998 FinPart group. After the continuation of the strategic reorganization plan before, in support of the Corporation under FinPart Moncler to develop more product lines, give full play to the potential value of the brand. While appearing in TV commercials was born in the mountains, living in the big city’s image has become a classic. Moncler’s padded jacket as the cold season, even in the elegant occasions recognized in the must-have item when skiing.
1987 Moncler will new office area and factory site in Grenoble off the edge of an industrial area: Echirolles. By increasing the territory began to start a new line of products and to expand. Although in 1987, when paninari wave has passed, but still Moncler sales began to grow, and in order to get more adult market, whether corporation or the importer will no longer attempt to change the status in Italy clips to overcome. But it also ignores the fall has begun to update the product status.
With the economic crisis in the market similar products in Italy and other European countries, Moncler sales began to decline. Status product also began to clear the danger on the situation up, which brought a turning point Moncler over the years, that the season of too much product, operating absolutely improper industrial model plus investment, making the company faced its first an economic crisis. paninaro wave disappeared, when the young man refused to wear these marks they left behind the era of product line makes sales in Italy continued to fall. The situation in terms of sports equipment to bring more acute: Climbing equipment needs to be reformed, padded jacket itself should also take advantage of high-light, fully insulated, 100% waterproof, and other high-tech fabrics to participate in market competition.
1968 Moncler became participate in the Grenoble Winter Olympic Games at the Tenth French national ski team official supporters of. Rooster design trademark by the long side of the line consisting become a symbol of the French team. The Moncler clothes also immediately proved they on the design is how suitable for skiing. moncler gamme bleu sale，Reassuring is that this ski team is to ask the company for them was to design a jacket that is not too thick padding while making athletes muscles to keep warm before the race. Whereby the first ski clothes are manufactured wind duck down, and was named “Nepal”, because there are two waterproof cortical shoulder pads so skiers can ski on his own shoulders.
In the early 1970s Moncler tents and camping equipment no longer in production and concentrate on filling tailored ski suits. Indeed the 1970s can be seen as an outbreak of the era of skiing,moncler boots sale，and Moncler clothes at the time of the market is the most weight. 1974 Rene Ramillon the company handed over her daughter Anni Charlon care. From the point of view throughout the 1970s, Moncler maintained its position as sportswear. With the advent of the 1980s along with the values of hedonism, the clothes are considered a status symbol, also on the history of Moncler left a mark.
In 1952 they decided to buy the plant. In the April 1 of the same year they founded the company Moncler SA. At that time the company’s funds for eight million francs, while Ramillon is president and producer. Very difficult first years of operation. Companies must face the market instability while seeking reliable local customers. Moncler part of camping tents production is regarded as high-altitude camping reservation model is also produced sleeping bags and mountaineering. In particular at the time they produce a waterproof nylon and cotton lining of innovative materials inside the tent, and this tent can sit automatically open, only a few kilograms of weight, which can sleep three people.
Founder was on the other side, Lionel Terray completed the first Frenchman to climb Everest feat, has become a world-renowned climbers. In his return to France, Lionel visited his two old friends, and enthusiastic test their products. He was particularly interested in a duck down filled jacket, it is Ramillon do to resist the winter cold to factory workers with jobs. This surprisingly warm padding jacket and easily. Ramillon and benefit from the experience of Vincent, take the proposal famous mountaineering friend and invited him to become technical support.